White Papers
NOTE: This page is still under development.
Overview:
A white paper generally argues solutions to a specific problem. This can become a great tool to introduce innovations, new products or justify changes in strategy.
White papers are powerful marketing tools used to help key decision-makers and influencers validate strategic ideas and justify implementing solutions.
Previous Work:
I’ve developed white papers over the years to position my ideas about real estate developers and homebuilders implementing strategic changes necessary to achieve competitive advantage. The following white Papers are still applicable today in the development and homebuilding business as well as other businesses attempting to market big-ticket, long sales-cycle products:
- The case for implementing one-on-one highly targeted and automated strategic data-base driven Relationship Marketing Program to cost effectively induce qualified prospects to contact clients and then maintain top-of-mind-awareness until they are ready to buy or self eliminate. The same concepts apply to building customer loyalty and generate referrals and repeat business.
- The case for using Homeowner Orientation Manual to proactively assist customers understand how to operate and maintain their new homes, take responsibility for its ongoing maintenance and, for the builder, to avoid the costs associated with unnecessary warranty complaints by uninformed customers. And how an effective Homeowners Orientation Manual can be a great credibility tool to build customer loyalty and generate referrals and repeat business.
- The case for focusing small business coaching and 5 Key Steps to Growing More Sales… and Your Business.
Current Activities:
Some recently completed White Papers follow:
- The Effective Incubator; The case for a Blended Mentoring Program: Best Practice… Proven Methodologies…Lessons Learned.
- The case for making interactive online marketing programs a key element in marketing developments and their homes thereby insure the effective utilization of marketing funds. This is especially critical today since studies show over 87% on new home buyers start their search for a new home on the internet. Properly implemented it’s an effective tool to assist buyers in conducting virtual tours of the project, self modify home designs and print customized broschures of thieir self designed home preferences. Additionally, it’s a great precursor for automated relationship marketing follow-up programs to maintain top-of-mind-awareness and continue to position homebuilders products until prospects are ready to buy.
